I doubt the service with change, at least not much.
Previously Bell essentially controlled it anyway, by owning 50% of the company and 100% of the network it used.
So what's the difference now? Well, one less British media hog…. errr…. millionaire, and now Virgin can't claim that it's a separate company that's fighting the 'big boys'.
Doubt anything will change – Virgin already increased their prices a little while ago.
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