When you buy a phone from 711 do you need to provide id, fill out forms or anything like that ?
No. Of course, this assumes you pay in cash, not by credit/debit card.
Or when you call there customer service do you need to provide you name ?
No. One exception would be if you want to port an existing phone number to SO. In that case they'd need your name, account number with current carrier, serial number of your old phone, etc.
What's your concern about ID?